Up, Up and Oy Vey!

I just saw this on Amazon. Sounds interesting since it's written by an actual Rabbi, but it's his first book and I'm always a scooch leary of first-time authors.

So anyone else read this yet? Is it worth picking up? It's just that I have SO many books to catch up on already. (I'm nearly a year behind in my Alter Egos, not to mention the stacks of books collecting dust in the basement.)