I didn't read any of the responses, but Heidi's next tweet read...
Now it seems to me that if...
- You don't post your press releases on your own website
- What is arguably your biggest release of the year has multiple typos in it that any spell-checker would've caught
- You spend any part of your press release talking about other companies not directly involved in the announcement
Granted, not every publisher can afford a dedicated marketing team with a huge budget to ensure that every Wal-Mart and Target in America has t-shirts with your characters on them, but couldn't you at least read through somebody else's press releases that does and make an attempt to emulate it?
I'm just saying.