|Item purchased||Percentage of respondents|
who purchased this item
|long & short boxes||60%|
|other||less than 10%|
I found the breakdown fascinating from a couple perspectives. I would have figured long box purchasers to be closer to being on par with bag and sleeve ones. I'm also surprised to see title dividers and labels as high as they were as well. I'm sure the ever-increasing prevalence of home computers since 1990 has decreased labels sales at least somewhat, but bear in mind that these are purchasing habits from at least a few years prior to the speculator bust.
Another point brought up in the essay was that 100% of their respondents were male. Which led to an unintentionally amusing side-discussion about how come there aren't more female readers. It was astonishing because, after all, Marvel has Storm as the leader of the X-Men and they also publish a Barbie comic! (For the record, it was then-president Terry Stewart who was dumb-founded; the researchers pointed to the "dominance of male heroes and action-oriented themes...")