2000 AD In Living Colour

By | Friday, September 12, 2008 1 comment
The S.O. reminded last night of a band I used to enjoy, but haven't listened to in at least a decade: Living Colour. They had a few hits in the late '80s and early '90s, with "Cult of Personality" probably being their biggest.

Anyway, I was watching some of their videos and was surprised to see this shot in the middle of "Glamour Boys"...

That's a copy of 2000 AD #634 (July 8, 1989) he's holding with cover art by John Higgins. It's a little odd, of course, because the band was formed in New York and three of the four members were from the American east coast. While Judge Dredd was known here in the states by that point, it was largely thanks to the reprints from Quality/Fleetway, not the original 2000 AD issues or the best-forgotten Sly Stallone movie that was still several years off. Only guitarist Vernon Reid was British.

The song's lyrics lambast the excesses and superficiality that were omnipresent throughout the 1980s, and the video reflects that with a lot a garish colors -- excuse me, colours -- and plasticine men that bear more than a passing resemblance to a Ken doll. But, why 2000 AD?

Well, the easy start of an answer would be that it was current. The book came out weekly, and it quickly establishes a specific time period the video is supposed to be taking place in -- about a year after the song was originally released. The fact that it's a comic book with bright colours (on the front and back covers, at least; the interiors were black and white) also blends very well with the overall visual of the video, so that his peering out from behind the magazine is more pronounced. Using a newspaper, or something with less colour, would draw more attention to the newspaper itself and draw away from him.

A British comic works better than an American one would since the larger size would hide his face better, and there's also a lack of advertising on the back cover. Indeed, the text on the cover as a whole is pretty minimal so viewers are less likely to focus on reading the text.

Also, the names of the band itself (Living Colour) and some of their songs ("Glamour Boys") used British spellings, both making them stand out in American culture and highlighting Reid's British heritage. There may have also been some intentional emphasis of their partial Britishness from the song's producer, Mick Jagger.

I half-suspect that, in reality, there wasn't NEARLY as much thought put into it as that at the time. "Hey, this looks good. Pretend you're reading this."

Anyway, just some idle, trivial thoughts about comics culture permeating different aspects of society.
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Just saw this while watching the video and was looking around for some behind the scenes info on it. Pretty wild having a 2000 AD prog show up in the middle of the video!