Monday, April 23, 2012

Random Thoughts On Kickstarter

Don't worry, regular readers, I'm not going to make another sales pitch for somebody's Kickstarter campaign. But I was thinking, and figured I'd bang out a handful of not-entirely-connected, not-fully-thought-through thoughts about Kickstarter in geneal.
  1. We've quickly learned that it's a great way to fund projects, if you've got a reasonably sized audience to start with. Basically, the bigger your voice and the broader your reach, the more likely it is for your project to get funded. But what if you've got a decent audience to start with, but they know you for something OTHER than what you're trying to Kickstart? Say, if you're trying to Kickstart a graphic novel, but everyone you know through Facebook, Twitter, etc. follows you because you post videos of you doing clever song parodies?
     
  2. Is there a danger of Kickstarter funding becoming an insular loop? What I mean is: do the people who create Kickstarter projects try to help others by funding them as well? If so, doesn't that mean the money is basically just passing from one Kickstarter project to another, with Kickstarter itself taking a cut each time? That's clearly not the case yet as more people continue to discover Kickstarter and bring in new cash, but could things slide into that direction?
     
  3. Now that it's becoming a mainstay of independent comic creators, what impact will Kickstarter have, if any, on print-on-demand services like Lulu and Indy Planet? Or is it just another avenue that even more creators will take advantage of?
     
  4. How soon until corporations realize what they're missing and start making big donations (relative to the size of the projects) in order to get their name/brand emblazoned on the credits page, or whatever the top reward is? Conversely, could a company create a "false" Kickstarter project as an attempt to make a "viral" project in favor of whatever their issue of choice is?
     
  5. What type of intro videos work better? Art showcases or a more personal request directly from the creator(s)? Do production values of the video impact funding of non-video projects? I can't imagine they don't have an impact.
     
  6. "There is no Rule 6."
     
  7. If you are curious what I'm backing, there's a full list here.
     
  8. Not sure what this means, but of the 11 projects I've backed so far, nine have been fully funded while the other two are still in progress, but look promising with still a month left on each.
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