The RoadID Comic

By | Sunday, July 24, 2011 Leave a Comment
I took up running relatively recently. I was never a great runner, so I started slowly. On the treadmill. Over the past several months, I've improved considerably and these days, a six mile run barely registers on my mental/emotional radar.

But that means my longer runs have moved outside. In part because more than an hour on the treadmill is exceptionally tedious regardless of what's on the television in front of you, and in part because the treadmills at my local gym automatically stop after an hour. With these 10+ mile runs outside, Mom was understandably concerned that I might get run over or trip and break my ankle or something. I didn't carry any form of identification since dog tags, wallets and such are decidedly uncomfortable to carry on runs like that. So she pointed me to RoadID. They just sell sport bracelets, ankle wraps, etc. that can be etched with emergency contact information. A fairly simple, straightforward, but still elegant solution.

Their web presence is well-designed. Professional logo, nice shopping cart functionality, the works. I received my sport bracelet the other day, and it likewise showed well-done packaging and customer info and whatnot. But included was this curious history of the product...
It's not terrible, but it's decidedly less professional looking than everything else I've seen from them. A hold-over from the company's earlier start-up days, perhaps?

I'm all for putting comics into instruction booklets and the like, and that's cool that this company's done one for their own origin story, but I wonder if it still makes sense as part of their overall branding. Does it speak to the company's target market? Urban and suburban sports/exercise enthusiasts who have to navigate the vagarities of 21st century life in America.

In any event, I still appreciate finding comics of any sort like this fascinating. Seeing how people outside the industry use the medium helps highlight, I think, the perspective of what anyone in the industry tends to get isolated from.
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