Kind of an odd marketing piece, but there are stranger ones out there, I suppose. But here's the thing that really bugs me about these, though. The only panel that you would be able to read while using the watch in a naturalistic way (i.e. on your left wrist with your arm bent at a right angle so you can read the time) is the one on the face. The others would be sideways when you look at the watch normally. But worse yet, there's no way you could read the panels right-side up while wearing one of these! If you held your arm up parallel to your body, the comics would all be upside-down! You'd have to really twist the hell out of your arm to read those panels. Unless the idea is to just show it off to other people who would be looking at it from the other direction? But how often would you do that?
How many people had to approve these, and how did no one catch this? It's not like it would be overly difficult to fix, just rotate the art.
On a curious side note, the Nancy watch with a series of random panels pre-dates Scott McCloud's idea for Five Card Nancy by over a decade!