On Business: Calendaring
So then the next question becomes: how do you alert people to the event?
Well, in-store notices are kind of a given, but that mostly just informs the existing client-base. There's certainly the possibility that they'll tell others and convince them to attend, but there's a lot of variables involved there, not the least of which being that they'll forget as soon as they walk out the door. That's one of the benefits of social media -- someone can read about some upcoming event online, click a button and have it immediately shared with hundreds, if not thousands, of others. Even if they do forget five minutes later, they've already helped to broadcast the message.
But what format, I wonder, makes the most sense? A dedicated page on the retailer's site? A Facebook event page? A Google Calendar entry? A Tumblr post of a graphic/poster? All of the above?
Here again, I suppose that it depends somewhat on a retailer's unique audience, and which version would be most likely to be shared. Beyond that, though, I don't know. Anyone have ideas on which has seemingly worked better/worse for them?