The image you see attached to this post is a full-page house ad for First Comics that ran in late 1984/early 1985. Obviously, there's some amount of hyperbole involved, but I suspect that even setting that aside, most comics fans would point to 1986 as the year where everything you know about comics changed completely. After all, 1986 saw the publication of Watchmen, The Dark Knight Returns, and the first collection of Maus. The difference between those books and what's being touted by First is in the type of change they're instigating, which is why this Feburary 28, 1985 is mostly forgotten.
See, the changes brought about in 1986 were in the storytelling. Functionally, those books were produced in pretty much exactly the same manner as any other comics at that time. The differences were all about the content -- the part of comics that readers engage with most directly and viscerally. What changed with First was a technological change, one that was evident on the printed page, but becasue was such a different approach, many readers couldn't really grasp the implications.
The book the First ad is talking about was Mike Saenz's Shatter, "the first computerized comic." There were a lot of technical limitations at the time. Drawing programs didn't go higher than 72 dpi, hence the very pixelated look. Only a dozen or so fonts were available AT ALL, so all the text looks blocky and utilitarian. I've talked about the book more extensively before, so I won't go into things again here. But what I find interesting here in particular is how First could see where things were headed... but they were just way too early in their prediction of how/when it would change.
It would be almost another decade before computerized lettering started to become adopted as an industry standard. And those efforts originally consisted of doing up the word balloons digitially... and then printing them out to physically paste onto the art boards. There were a couple graphic novels with digital art, but the next regular comic I saw that used it was in the back half of the '90s when they could finally use vector art. (Oddjob was by Ian Smith and Tyson Smith, and came out from Slave Labor Graphics starting in 1999.) It would be another decade or so of artists scanning their pencil art before digital tablets started to become sophisticated enough to adopt as regular production tools.
What I find interesting, then, is that this ad from 1984 was indeed right... they were only off on their timing by a couple decades. Which is enough time for most people to have forgotten about it.
See, the changes brought about in 1986 were in the storytelling. Functionally, those books were produced in pretty much exactly the same manner as any other comics at that time. The differences were all about the content -- the part of comics that readers engage with most directly and viscerally. What changed with First was a technological change, one that was evident on the printed page, but becasue was such a different approach, many readers couldn't really grasp the implications.
The book the First ad is talking about was Mike Saenz's Shatter, "the first computerized comic." There were a lot of technical limitations at the time. Drawing programs didn't go higher than 72 dpi, hence the very pixelated look. Only a dozen or so fonts were available AT ALL, so all the text looks blocky and utilitarian. I've talked about the book more extensively before, so I won't go into things again here. But what I find interesting here in particular is how First could see where things were headed... but they were just way too early in their prediction of how/when it would change.
It would be almost another decade before computerized lettering started to become adopted as an industry standard. And those efforts originally consisted of doing up the word balloons digitially... and then printing them out to physically paste onto the art boards. There were a couple graphic novels with digital art, but the next regular comic I saw that used it was in the back half of the '90s when they could finally use vector art. (Oddjob was by Ian Smith and Tyson Smith, and came out from Slave Labor Graphics starting in 1999.) It would be another decade or so of artists scanning their pencil art before digital tablets started to become sophisticated enough to adopt as regular production tools.
What I find interesting, then, is that this ad from 1984 was indeed right... they were only off on their timing by a couple decades. Which is enough time for most people to have forgotten about it.


















