tag:blogger.com,1999:blog-19387347.post2221675236893763885..comments2024-03-19T06:14:23.325-04:00Comments on Kleefeld on Comics: LCS MarketingSean Kleefeldhttp://www.blogger.com/profile/10492399469370737192noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-19387347.post-11668352405155554752008-01-25T22:17:00.000-05:002008-01-25T22:17:00.000-05:00Hi Sean--- Thanks for the name-drop and link! We'v...Hi Sean--- <BR/><BR/>Thanks for the name-drop and link! <BR/><BR/>We've been doing successful cable TV ads for more than ten years. <BR/><BR/>Over the last several years, we've had "b-roll" shot on FCBD--- that's a great way to make sure there are people in the store! <BR/><BR/>Years ago, I sent a postcard to my entire mailing list with the lines "Want to be a TV star? Flying Colors is shooting new TV commercials..." then went on with the details. <BR/><BR/>The best time for us to shoot those ads (for us and the video crew) was a Thursday afternoon in the summer. Very few guys showed up. We had more than 200 show up to be in the spot, probably 150+ were women and kids, and we shot most of them individually against a blue-screen backdrop, holding their favorite comic book or GN. <BR/><BR/>My ads are purposefully simple and direct. I own the store, I'm on the ads delivering the message. That works because I'm also in the store and in the community. The advertising complements our other community involvement. <BR/><BR/>As for the "awkward hand gestures", you wouldn't believe how many people mimic the "thumbs-up" sign when they see me. It may be corny and even "awkward", but it sure works. <BR/><BR/>And that's the point of any advertising, isn't it? <BR/><BR/>So since we're on the subject of advertising, let me drop in a plug: Flying Colors is remodeling (we'll be closed Mon 1/28 and Tues 1/29).<BR/> <BR/>To show off the new look, we're hosting a free instore concert on Friday February 8, featuring Oglio Entertainment recording artist WISELY. <BR/><BR/>Check out his new CD at http://eveocativepop.com and be there for a fun time. Wine and cheese and desserts will be served. <BR/><BR/>Best! <BR/><BR/>Joe Field<BR/>http;//FlyingColorsComics.com<BR/>Concord CAAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-19387347.post-12727625107689394832008-01-25T19:18:00.000-05:002008-01-25T19:18:00.000-05:00Flying Colors?Guy in Capt. America t-shirt? Check....Flying Colors?<BR/><BR/>Guy in Capt. America t-shirt? Check.<BR/>Owner making awkward hand gestures? Check.<BR/><BR/>However, I will say they're well-produced spots that DO indeed show a diversity of shoppers and the store's layout nicely.<BR/><BR/>Then again, what else would you do if you ran a comic shop and wanted to appeal to a mass audience? Go the CES route and hire hot models to appear that have nothing to do with your product?<BR/><BR/>Hmm ... I would love to direct a commercial for a comic shop and have it full of characters like "High Fidelity," except talking comics and not records. THAT would be a hell of a spot.Pj Perezhttps://www.blogger.com/profile/16212543299436821697noreply@blogger.comtag:blogger.com,1999:blog-19387347.post-90204268021519781262008-01-25T14:29:00.000-05:002008-01-25T14:29:00.000-05:00Just to offer a counter-example, I had a very diff...Just to offer a counter-example, I had a very different experience with TV commercials when I still had my store. The commercial was filled before we opened, and with no customers present. It was simply footage of the store, overlaid with a hip soundtrack, narration, and graphics.<BR/><BR/>The local cable provider offered fantastic prices; typically $5-$25 per spot depending on the channel and time. I focused primarly on the Cartoon Network, Comedy Central, MTV, and FX. Part of the deal included promised spots in the 10PM to midnight timeframe.<BR/><BR/>Dozens of people found us through that commercial when we first opened. A few months later, a handful of new people would walk in each week and say, "I saw your commercial during Adult Swim," so I definitely think it was worth it. Plus it was fun.<BR/><BR/>I won't say a TV commercial will work for every comic book store, but it really fit the image and atmosphere I tried to create.Cody Machlerhttps://www.blogger.com/profile/16622283066099124575noreply@blogger.comtag:blogger.com,1999:blog-19387347.post-18831122530837489602008-01-25T13:48:00.000-05:002008-01-25T13:48:00.000-05:00My local comic book shop filmed a commercial in th...My local comic book shop filmed a commercial in the store. Instead of being in the commercial, he gave me the very important job of sitting in the basement guarding a bee in a jar. I'm not sure exactly why this was so important, but I did it anyway.<BR/><BR/>The commercial turned out real good.Rick Rottmanhttps://www.blogger.com/profile/08714533953208961354noreply@blogger.comtag:blogger.com,1999:blog-19387347.post-63280662230531446722008-01-25T09:49:00.000-05:002008-01-25T09:49:00.000-05:00There's a comics shop in Boca Raton, Florida that ...There's a comics shop in Boca Raton, Florida that runs a spot on local cable TV here.<BR/><BR/>Textbook example: several attractive young ladies and several fat white guys.<BR/><BR/>LOL... as they say.raphttps://www.blogger.com/profile/13603930950971861594noreply@blogger.comtag:blogger.com,1999:blog-19387347.post-5290185455777199062008-01-24T22:41:00.000-05:002008-01-24T22:41:00.000-05:00I know there's a comic shop in Thunder Bay that ha...I know there's a comic shop in Thunder Bay that has commercials running during their local CTV affiliate's broadcast of <I>Heroes</I>. Struck me as a smart thing to do.Matthew Ehttps://www.blogger.com/profile/01007497367844755093noreply@blogger.com